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We are
Brand + Economics, inspired by the idea that brands, for all its stakeholders, must create Emotional and Economic Value.
Brandnomics is a brand consulting firm, combining rigorous strategy & analysis with world class design and creativity. Born to the idea of ‘creative intelligence’, using insights that matter the most, with the imagination to power a greater share of the future.
Our cross-functional teams operate at the intersection of design, data and digital to deliver effective solutions across touch-points.
Viren
Razdan
A Design Thinking evangelist, Viren has played varied roles across communication, brand and marketing strategy initiatives, design management for power brands like Pepsi, Coca-Cola, Thums Up, Nestle, Samsung, Hyundai, the Commonwealth Games Delhi and others.
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Former Managing Director of Interbrand, President of Idiom Design (Future Group), baptized into Design Management at Parsons New School of Design, New York. Has worked across markets like Egypt, Australia, London, Morocco navigating strategy and execution for global brands.
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Viren is a frequent speaker at Retail, Brand and Design summits, jury for Campaign Advertising Agency ranking and Fashion Retail awards. Founding Trustee of The Zabarwan Foundation, in Kashmir, working with school children in the area of digital preparedness.
Vikas
Mittal
Strategic digital marketing specialist with over 16 years of a successful career withdiverse roles specially in the finance domain distinguished by commended performance and proven results. Steered digital marketing with focus on rapidly diversifying and managing digital marketing programs across various media including paid search, SEM, affiliates, display, content, retargeting, organic search and social media; implementing closed loop analytics; reporting; identifying gaps in market opportunities, producing relevant messaging & creative and a conversion funnel to acquire qualified sales opportunities. Proven track record of devising marketing strategies that have elevated brands from relative obscurity, forging strategic alliances, driving revenue & growing profits in competitive markets.
Developed a highly effective social media content, message distribution and
engagement platform which diversified the organisation’s brand messaging
channels, increased quality web visits and lead conversions. Enhanced brand communication by developing a target message map that clarified the brand’s differentiators and value proposition
Rheea
R
With a design thinking approach deeply rooted in research, Rheea works across a blend of tangible and intangible design with products, services, content and experiences.
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Armed with an education in Product Design from the world's design hub, IED Milan, Italy, she further enhanced and evolved her thinking across industries. Practising design thinker having worked on projects and absorbed design at Desmania Design, Havells Design Studio and implementing art and design sensitisation at the Blind Relief Association, New Delhi, Rheea has worked with the Zabarwan foundation's program for art inspired learning in Kashmir.
A UI UX explorer, working with new technology understanding a compassionate view to reach out to the world. A pottery enthusiast and a bio-mimicry exponent.